Folks, one of my teachers spoke on Sunday, and I thought I'd share the gist of it with you, as I thought it was important. It can be easy to get caught up in fear and anxiety right now.
One way of looking at what is going on right now is the collapse of smoke and mirrors - the end of things built on debt, the end of things being rewarded even though they bring no real value, the end of an unsustainable way of being.
What that means is the re-valuing of those things that are important. And what we do as therapists is important. People want peace of mind. They crave a relief from suffering. They need help keeping their marriages going. These are the real centers of people lives - not cars or stuff. And so, if you are a therapist who creates value in people's lives (and health and wholeness is valuable), you will continue to get business.
You may need to re-work how you discuss your business to focus more on results. You may need to help people work with their insurance (whether in or out-of-network). You may need to market more. But do not think this is the end of counseling business. It isn't.
More coming on this very big topic..........best, Your Grateful Guy
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